EAT and BBDO Launch PSA for Life-Threatening Allergies

End Allergies Together (EAT), a food allergy non-profit, has teamed with award-winning advertising agency BBDO to develop a public education campaign. The campaign is aimed towards advising the public about life-threatening food allergy dangers that some people live with every day. The campaign is titled Could You Eat and began airing last week.

The PSA stars Ming Tsai, an award-winning chef, and is dedicated to the memory of Oakley Debbs, an 11-year old boy who lost his life after a nut allergy reaction.

The PSA includes a text-to-give campaign.

The campaign lets viewers text "CURE" to 80077 and donate to EAT, whose primary purpose is to fund research towards finding a cure for food allergies.

"After watching this PSA, we hope people of all ages will understand the severity of food allergies and the risks those affected face every single time they eat," EAT co-founder Elise Bates said in a news release.

The PSA video can be seen here.

In the video, chef Tsai attempts to serve deadly foods to people on the street from a food truck, explaining the life-threatening effects that the foods would have were the people to eat them. The purpose is to show what it's like for someone with a deadly food allergy to gamble on food every day.

Source: PRNewswire.com

Community

Latest Post by absfabs Tue, 11/19/2019 - 11:06am
Comments: 171
Latest Post by absfabs Tue, 11/19/2019 - 11:01am
Comments: 478
Latest Post by absfabs Tue, 11/19/2019 - 10:51am
Comments: 3
Latest Post by william robenstein Mon, 11/18/2019 - 10:35am
Comments: 1

More Articles

It’s the time of year when holiday parties, and family gatherings can make allergen avoidance more problematic. Whether you celebrate Christmas,...

When love is in the air we can get caught up in the moment and throw caution to the wind. However, if you have a...

Food allergies and sensitivities are on the rise. Almost everyone knows someone who has problems with at least one food. The most common food...

Peanuts and Nuts Can Trigger An Asthma Attack

According to the American Academy of Allergy, Asthma and Immunology (AAAI), more than 3...

The relationship between anxiety and food or other allergy is a complicated and puzzling one. Research has shown that stress can exacerbate...

More Articles

More Articles

According to the American College of Allergy, Asthma & Immunology, over 50 million people in the U.S. have allergies. Today's allergy tests...

The Food Allergen Labeling and Consumer Protection Act of 2004 (FALCPA) addresses the labeling of packaged food products regulated by the FDA....

For people who suffer from anaphylaxis, a severe allergic reaction that can result from an allergy to...

Anaphylactic shock (A-nuh-fih-LAK-tik shok): A severe and sometimes life-threatening immune system reaction to an antigen that a person has been...

In 1963 the American Medical Association designed a special symbol that would alert emergency medical personnel of special medical conditions when...

Finding allergy-free foods for an office potluck may seem impossible, but more options are available than you might think. Eating foods prepared...

One of the most difficult things for a parent to do is determine whether his or her toddler has a cold or a...

You no doubt have your own way of teaching people about your child’s food allergy, a way that suits your temperament, and style of communication....

Reliable peanut allergy statistics are not that easy to come by. There is a lot of available research on food allergies in general but not too...

Most people know that to enjoy whatever food safety accommodations an airline offers they need to inform the airline of their allergy prior to...

A 504 plan* documents food allergy accommodations agreed to by parents and their child’s school. Plans are typically created during a 504 meeting...

If there is a child at your children's school allergic to peanuts, the school probably discourages or may not allow peanut products to be brought...

If you are on a budget, but you need to wear some sort of notification that you have a peanut...

Unless we consciously carve out time for self-care, constant food allergy management can slowly erode our sense of well-being. Signs of allergy-...

Peanuts cause more severe food allergic reactions than other foods, followed by shellfish, fish, tree nuts and eggs. Although there is only a...