Peanut Butter Toast Crunch cereal

Posted on: Wed, 05/12/2004 - 11:49pm
becca's picture
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Joined: 05/22/2001 - 09:00

Once again, I question if General Mills truly labels for shared equipment. I just cannot believe this is made on dedicated equipment since it looks just like Cinnamom Toast Crunch.

Has anyone really been told they label for shared equipment with a May contain or similar warning. They did not say that to me, only the usual "if there is any chance..."

I have never seen a peanut warning on any of their cereals(I could have not looked at all kinds, though.) becca

Peanut Free Store

Posted on: Thu, 05/13/2004 - 12:51am
Holly's picture
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Joined: 01/28/2003 - 09:00

I called General Mills regarding the cookie mix. I was told that they don't
use dedicated lines because they have so many different products. I didn't ask about the cereal, but I assume it's the same policy.
I was buying Cinnamon toast crunch. I'm not anymore. Too risky for me.

Posted on: Thu, 05/13/2004 - 12:09pm
Naer74's picture
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Joined: 11/03/2003 - 09:00

This was one of my son's favorite cereals, Cinnamon Toast Crunch. The first time I saw the PB kind I cringed. Luckily, he now says that HE doesn't trust them and won't eat it again.
However, I will probably e-mail them just for my own sanity.

Posted on: Fri, 05/14/2004 - 8:51am
deegann's picture
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Joined: 07/27/2003 - 09:00

I saw the commercial for the PB cereal, and at the end it says it will be available for a limited time only. Let's hope they don't continue experimenting with peanut flavored breakfast food.

Posted on: Tue, 05/18/2004 - 6:35am
Nutternomore's picture
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Joined: 08/02/2002 - 09:00

I called them today, and the Cust. Svc Rep was emphatic that they would label for cross contamination. Would label as Contains: peanuts (rather than a precautionary May Contains statement, according to her???)
She couldn't tell me, though, whether it was manufactured on a separate line, or shared the line with Cinnamon Toast Crunch.
I'd like to hear what others are being told....
FYI...the depressing part is that she shared w/me that consumer response over the phones has been extremely positive to the new PB Toast cereal. Although originally scheduled for a limited run (she didn't know how long), she remarked that sometimes when responses are so enthusiastic, company decides to permanently add it to the product lineup....
[This message has been edited by Nutternomore (edited May 18, 2004).]

Posted on: Tue, 05/18/2004 - 8:54am
deegann's picture
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Joined: 07/27/2003 - 09:00

Quote:Originally posted by Nutternomore:
[b]
FYI...the depressing part is that she shared w/me that consumer response over the phones has been extremely positive to the new PB Toast cereal. Although originally scheduled for a limited run (she didn't know how long), she remarked that sometimes when responses are so enthusiastic, company decides to permanently add it to the product lineup....
[This message has been edited by Nutternomore (edited May 18, 2004).][/b]
Maybe we should all start calling and saying we won't buy any of their cereal if they continue to make the PB Toast cereal. We could cancel out the positive resposes they are getting!
Edit: I just e-mailed them, and this is what I wrote:
I am very disappointed with your experiment with the Peanut Butter Toast Crunch cereal. With the growing number of kids who have peanut allergies, it seems odd to add a cereal that puts into question the safety of other cereals processed on your equipment.
I normally felt safe with your brand of cereals, but in light of your new peanut butter based cereal, I am now considering taking all of your cereals off of my family's "safe food" list due to the risk of cross-contamination. (This means that not just my family, but my in-laws, parents, and siblings will also remove them from their shopping lists out of respect for the life-threatening peanut allergy that we are dealing with.)
I hope you will reconsider making this product. I am not alone in my feelings about this.
[This message has been edited by deegann (edited May 18, 2004).]

Posted on: Tue, 05/18/2004 - 1:51pm
Driving Me Nutty's picture
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Joined: 05/01/2003 - 09:00

I just emailed them also at
[url="http://www.generalmills.com/corporate/comments/"]http://www.generalmills.com/corporate/comments/[/url]
Deegan, great idea! I used your letter and changed some things, requesting that they discontinue the PB cereal after this 'limited time'.

Posted on: Tue, 05/18/2004 - 2:51pm
becca's picture
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Joined: 05/22/2001 - 09:00

Not to be a downer, but I have always wondered about them since they also make the Reeses cereal, right? becca

Posted on: Wed, 05/19/2004 - 12:58am
hockeymama's picture
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Joined: 01/23/2004 - 09:00

I emailed them today too. Great idea!

Posted on: Wed, 05/19/2004 - 2:42am
Batman's picture
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Joined: 08/11/2000 - 09:00

For those in Canada, I called General Mills and there are no plans on introducing the product into Canada at this time.
As well - they (in Canada) add a may contain statement to their products if there is any remote chance of any cross contamination, even if the equipment has been taken apart and washed. They have multiple facilities in Canada and some do not have any products containing nuts or peanuts.
Regards,
Rita

Posted on: Wed, 05/19/2004 - 11:13am
Scooby's picture
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Joined: 04/09/2000 - 09:00

I have always been skeptical of GM's labeling as well. They do not label for may contain milk or other common allergens such as soy or eggs.
They do however label the allergens in bold letters which is somewhat helpful.

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