You know in a sense it is mission-accomplished (partly) since we have an answer....
From here I would say there a two separate issues,
Firstly, we need to have Kelloggs more accurately label products "May contain peanuts and treenuts" since they cannot guarantee any product is safe for anyone sensitive to minute quantities of pn/tn that might (unintentionally) contaminate the final product.
Secondly, since the above would probably mean that ALL Kelloggs products would get the label (MAY CONTAIN)more accurate labelling will put their products off limits.
I would suggest that we need to encourage/persuade Kelloggs and any other company that it is within their interests (financially, image-wise, liability-wise etc) to be able to provide pn/tn-free products.

Pending a second response from Kellogg's, I personally like the idea of shifting to some sort of media campaign.

Those manufacturers (U.S.A.) not using a "may contain" statement may not be just because they are not required to by law yet
(but stay tuned we are working on this too, are you a paying member of PeanutAllergy.Com yet? We need your support!). It should be mentioned that just because a "may contain" statement does not exist on a label (U.S.A), this is not an indication of how safe the product is unless you know the company's labeling policy.
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Stay Safe,
[email]"Chris@PeanutAllergy.Com"[/email]

We're doing what a previous poster mentioned. The only kellogg's product we use are nutrigrain twists, and only because I trust them slightly more than I trust quaker. Other than that we'll stick with General Mills cereals. I just wish GM made a puffed rice cereal so we could make the marshmallow rice crispy bars.
Gale

Perhaps this is why Kelloggs isn't terribly concerned about what we think,
2001 Mariel C. Furlong Award Winners Announced
To kick off this year's Food Allergy Awareness Week, we are proud to present this year's recipients of the Mariel C. Furlong Award for Making A Difference. Individuals were chosen based on their contributions in the creation of food allergy awareness programs, education, and advocacy. Thanks to all of you who sent in nominations.
Food Industry Category
Manufacturer

Perhaps this is why Kelloggs isn't terribly concerned about what we think,
"2001 Mariel C. Furlong Award Winners Announced"
[url="http://www.foodallergy.org/mcfwin.html"]http://www.foodallergy.org/mcfwin.html[/url]
"...To kick off this year's Food Allergy Awareness Week, we are proud to present this year's recipients of the Mariel C. Furlong Award for Making A Difference. Individuals were chosen based on their contributions in the creation of food allergy awareness programs, education, and advocacy. Thanks to all of you who sent in nominations.
Food Industry Category
Manufacturer

I guess I'm totally ignorant about Kellogg's. We are new to this PA issue, our 21 month old being diagnosed at 12 months. But, I thought Kellogg's products were great because they labeled allergens so clearly under the ingredient line. I even sent them a letter thanking them for careful labeling. I am vigilant about reading labels, but didn't know about these codes. Eva has been eating all types of Kelloggs products, including nutrigrain bars, eggos waffles, pop tarts and cereals. I thought they were safe for her.