New organic soynut butter company

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Hi Everyone,

I just wanted to introduce myself as a new peanut free soynut butter company founder. I will be a new advertiser on the peanutallergy website.

Below is my press release since I thought it best explained my values as a business owner and a little about my own history and why I became dedicated to the peanut allergic.

Best wishes, Eileen Simple Food, Inc.

Press Release: Booth #155 Simple Food, Inc. introduces Peanut-Free Organic Soynut Butter Contact: Eileen Moriarty, 877-838-2061, [email]Eileen@simplefood.com[/email]

Amesbury, MA based Simple Food, Inc. is planning its debut at the May 2006 All Things Organic show in Chicago, IL. With concern over peanut allergies on the rise, Simple Soynut Butter is a safe, healthy and delicious alternative to peanut butter. Doctors are recommending that expecting mothers and children under the age of three avoid peanut butter to thwart a possible allergy; Simple Soynut Butter provides a convenient and 100% organic option. The soybeans are dark roasted giving the product a taste, texture and appearance very similar to nut butters. Spread it on bananas and apples, dip pretzels right into the jar, have it on toast with honey or jam, and of course the classic PB&J sandwiches can now be SB&J. Use it in any recipe that calls for a nut butter

On Mar 21, 2006

Best of luck to you, Eileen, on your new venture. How will you be selling your product? Will it be sold at local grocery stores (I live in your general area), at whole foods stores, or just online?

I looked at your website, and the labels on your soynut butter are really cute and eye catching. I am concerned that your product seems to be priced considerably higher than similar PB alternatives (other soynut butters and sunflower seed butters), although I do realize that organic foods are generally priced significantly higher than non-organic foods.

Best of luck, and thanks for making available a new nut-free product.

--Debbie

[This message has been edited by DRobbins (edited March 21, 2006).]

On Mar 21, 2006

Best of luck, again, with your SNB!

We all know NSpired, or some of us do, so we understand, really...

We, in OUR household, use IM Healthy, SNB, and have for yrs (creamy honey variety).

Would families switch to a different one?

Are more people interested in the 'organic' part of it, or are more people interested in the 'safe for us' part?

Im SURE you've done your research on it. I find it all very interesting.

Can the market stand up with another SNB? (shrugging shoulders -- Im finance, not marketing!)

Good luck though! From a fellow MA'er!

Jason

------------------ [b]* Obsessed * [/b]

On Mar 21, 2006

Hi, Thanks for your good luck wishes! All is going well so far.

I too wish that the retail price did not have to be as high as it is but it is all in the quality of ingredients. I made the decision that being Organic was very important to me and I had to set my business values and stick with them rather than move my business values with the trends of the market(although the trend now is in organics). You won't find me putting "low carb" or "fat free" on the label. It is just real food ingredients and without any tinkering, and the nutritional fact are what they are.

So, unfortunately my decision to offer only organic soynut butter will exclude some people due to price, but I am trusting that others will really appreciate it. The most expensive ingredient is the organic sunflower oil, but it is worth it. I used a non-organic oil in Health Trip Soynut Butter to keep that cost down, but I just didn't want to do that this time around.

All this being said, this soynut butter tastes and looks very different from the competition and it is most definitely due to the ingredients. I really do hope you like it.

The product has been approved for the Whole Foods Markets in the Northeast region, so it should be on the shelf by May. Locally, I sell it at health food stores in Newburyport, MA, Ipswich, MA, Concord, MA, Portmouth, NH and at Wilson Farms in Lexington.

Thanks again and I love your questions. It is excellent feedback.

Eileen [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]

On Mar 22, 2006

Looking forward to seeing it at Whole Foods!

What a bold move!

Jason

------------------ [b]* Obsessed * [/b]

On Mar 22, 2006

We will definitely try it when it becomes avaible in our area. My son is not crazy about the I.M soynut butter, so he's been eating sunbutter most recently.

I try to buy organic as much as I can within reason. For something that your child eats several times a week to everyday, that would be reason enough to buy organic. I think there is a big oganic market out there that is growing everyday. It's also become so much more available in recent years.

Best of luck and definitely keep us updated in regard to where we can purchase.

On Mar 22, 2006

A few more questions: I'm wondering if the product is also tree-nut-free and, if so, it may be worth adding this to your website, if not to the lableing as well. Most of us avoid both and, sometimes, when a product says peanut-free, but does not mention tree nuts, a red flag goes up.

Also, does the supplier of your sunflower oil guarantee nut-free status as well? Sometimes organic oil producers also make nut oils.

Also, are your products Kosher certified or do you plan on getting the certification? This can open up another niche of the market.

Thanks so much for letting us know about your product. Looking forward to eventually seeing it in the Chicago market.

On Mar 27, 2006

Hi there,

I have an allergy statement from my sunflower seed oil supplier so that I am 100% sure there is no contamination. They do clinical tests and take other precautions to ensure this non-allergic claim.

My factory will be certified kosher as well and all of my ingredients are kosher.

The product can be purchased from my website at present, but will be in stores over the next few months. Thanks for your interest and for hanging in there while I get the business up and running.

Eileen

On Mar 30, 2006

Hi,

I am sorry but I forgot to answer the question about tree nuts. There are none in this product or allowed in my factory - never will be.

Thank you for your input and I will definitely make that very clear on my website. It will be put on the next round of labels.

The product is peanut free, tree nut free, gluten free, vegan, organic, kosher.

thanks! eileen simplefood.com

On Apr 6, 2006

Is there any way you would consider offering (or selling for nominal fee) samples of your product?

We love SunButter in our house. However, I also have thrown away several jars of different versions of IM Healthy Soynut Butter and PeaButter because we didn't like the taste.

I am sure your product is good, but I think you may get more buyers in the long run if you let us taste it without commiting to an entire jar. KWIM?

THANKS!! GOOD LUCK!!

On Apr 7, 2006

Hi,

I agree with you 100%. It doesn't matter how healthy a product is, it must taste great for people to eat it AND most people want to taste something before they buy it. That is why in-store demos are so important for new companies like mine.

At all my marketing events I give out little 3oz cups of the five varieties so that people can take them home and try the soynut butter again. I would be willing to do a sample box as long as people would pay for the shipping.

best wishes, eileen

On Apr 7, 2006

Quote:

Originally posted by Eileenmoriarty: [b]Hi,

I agree with you 100%. It doesn't matter how healthy a product is, it must taste great for people to eat it AND most people want to taste something before they buy it. That is why in-store demos are so important for new companies like mine.

At all my marketing events I give out little 3oz cups of the five varieties so that people can take them home and try the soynut butter again. I would be willing to do a sample box as long as people would pay for the shipping.

best wishes, eileen

[/b]

I would definitely be interested in the sample box. How much would shipping be?

On Sep 12, 2006

Hi,

I have not been able to put together a sample pack yet but just wanted to let you know that the products are now on the shelves in Whole Foods Markets in the Northeast and by October will be in the Mid Atlantic. Hannaford's also carries the soynut butter in their Nature's Place section.

Thanks for your support! eileen

------------------ Eileen

On Sep 12, 2006

I would like to see an ingredient list and nutrition info on the website. My kids have other allergies besides nuts. If you are selling to the food allergy crowd, it would be a good idea to check on the potential for cross-contam. with other major allergens such as dairy, eggs and sesame. I'm sure people will ask [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]

Cathy

------------------ Mom to 7 yr old PA/TNA daughter and 3 1/2 yr old son who is allergic to eggs.

On Sep 12, 2006

Hi Cathy,

I will do that. Our website is under construction and is definitely void of some critical information. My apologies.

Our products are Vegan, Peanut-free, Nut-free, Gluten-free (organic and kosher).

Thank you for the suggestion! eileen

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