New organic soynut butter company

Posted on: Tue, 03/21/2006 - 12:03am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi Everyone,

I just wanted to introduce myself as a new peanut free soynut butter company founder. I will be a new advertiser on the peanutallergy website.

Below is my press release since I thought it best explained my values as a business owner and a little about my own history and why I became dedicated to the peanut allergic.

Best wishes,
Eileen
Simple Food, Inc.

Press Release: Booth #155
Simple Food, Inc. introduces Peanut-Free Organic Soynut Butter
Contact: Eileen Moriarty, 877-838-2061, [email]Eileen@simplefood.com[/email]

Amesbury, MA based Simple Food, Inc. is planning its debut at the May 2006 All Things Organic show in Chicago, IL. With concern over peanut allergies on the rise, Simple Soynut Butter is a safe, healthy and delicious alternative to peanut butter. Doctors are recommending that expecting mothers and children under the age of three avoid peanut butter to thwart a possible allergy; Simple Soynut Butter provides a convenient and 100% organic option. The soybeans are dark roasted giving the product a taste, texture and appearance very similar to nut butters. Spread it on bananas and apples, dip pretzels right into the jar, have it on toast with honey or jam, and of course the classic PB&J sandwiches can now be SB&J. Use it in any recipe that calls for a nut butter

Posted on: Tue, 03/21/2006 - 12:32am
DRobbins's picture
Offline
Joined: 07/19/2001 - 09:00

Best of luck to you, Eileen, on your new venture. How will you be selling your product? Will it be sold at local grocery stores (I live in your general area), at whole foods stores, or just online?
I looked at your website, and the labels on your soynut butter are really cute and eye catching. I am concerned that your product seems to be priced considerably higher than similar PB alternatives (other soynut butters and sunflower seed butters), although I do realize that organic foods are generally priced significantly higher than non-organic foods.
Best of luck, and thanks for making available a new nut-free product.
--Debbie
[This message has been edited by DRobbins (edited March 21, 2006).]

Posted on: Tue, 03/21/2006 - 4:17am
jtolpin's picture
Offline
Joined: 05/28/2003 - 09:00

Best of luck, again, with your SNB!
We all know NSpired, or some of us do, so we understand, really...
We, in OUR household, use IM Healthy, SNB, and have for yrs (creamy honey variety).
Would families switch to a different one?
Are more people interested in the 'organic' part of it, or are more people interested in the 'safe for us' part?
Im SURE you've done your research on it. I find it all very interesting.
Can the market stand up with another SNB? (shrugging shoulders -- Im finance, not marketing!)
Good luck though! From a fellow MA'er!
Jason
------------------
[b]* Obsessed * [/b]

Posted on: Tue, 03/21/2006 - 5:27am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi,
Thanks for your good luck wishes! All is going well so far.
I too wish that the retail price did not have to be as high as it is but it is all in the quality of ingredients. I made the decision that being Organic was very important to me and I had to set my business values and stick with them rather than move my business values with the trends of the market(although the trend now is in organics). You won't find me putting "low carb" or "fat free" on the label. It is just real food ingredients and without any tinkering, and the nutritional fact are what they are.
So, unfortunately my decision to offer only organic soynut butter will exclude some people due to price, but I am trusting that others will really appreciate it. The most expensive ingredient is the organic sunflower oil, but it is worth it. I used a non-organic oil in Health Trip Soynut Butter to keep that cost down, but I just didn't want to do that this time around.
All this being said, this soynut butter tastes and looks very different from the competition and it is most definitely due to the ingredients. I really do hope you like it.
The product has been approved for the Whole Foods Markets in the Northeast region, so it should be on the shelf by May. Locally, I sell it at health food stores in Newburyport, MA, Ipswich, MA, Concord, MA, Portmouth, NH and at Wilson Farms in Lexington.
Thanks again and I love your questions. It is excellent feedback.
Eileen [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]

Posted on: Tue, 03/21/2006 - 7:40pm
jtolpin's picture
Offline
Joined: 05/28/2003 - 09:00

Looking forward to seeing it at Whole Foods!
What a bold move!
Jason
------------------
[b]* Obsessed * [/b]

Posted on: Wed, 03/22/2006 - 4:58am
dgood's picture
Offline
Joined: 03/27/2004 - 09:00

We will definitely try it when it becomes avaible in our area. My son is not crazy about the I.M soynut butter, so he's been eating sunbutter most recently.
I try to buy organic as much as I can within reason. For something that your child eats several times a week to everyday, that would be reason enough to buy organic. I think there is a big oganic market out there that is growing everyday. It's also become so much more available in recent years.
Best of luck and definitely keep us updated in regard to where we can purchase.

Posted on: Wed, 03/22/2006 - 10:33am
Yonit's picture
Offline
Joined: 06/24/2002 - 09:00

A few more questions: I'm wondering if the product is also tree-nut-free and, if so, it may be worth adding this to your website, if not to the lableing as well. Most of us avoid both and, sometimes, when a product says peanut-free, but does not mention tree nuts, a red flag goes up.
Also, does the supplier of your sunflower oil guarantee nut-free status as well? Sometimes organic oil producers also make nut oils.
Also, are your products Kosher certified or do you plan on getting the certification? This can open up another niche of the market.
Thanks so much for letting us know about your product. Looking forward to eventually seeing it in the Chicago market.

Posted on: Mon, 03/27/2006 - 2:51am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi there,
I have an allergy statement from my sunflower seed oil supplier so that I am 100% sure there is no contamination. They do clinical tests and take other precautions to ensure this non-allergic claim.
My factory will be certified kosher as well and all of my ingredients are kosher.
The product can be purchased from my website at present, but will be in stores over the next few months. Thanks for your interest and for hanging in there while I get the business up and running.
Eileen

Posted on: Thu, 03/30/2006 - 12:06am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi,
I am sorry but I forgot to answer the question about tree nuts. There are none in this product or allowed in my factory - never will be.
Thank you for your input and I will definitely make that very clear on my website. It will be put on the next round of labels.
The product is peanut free, tree nut free, gluten free, vegan, organic, kosher.
thanks!
eileen
simplefood.com

Posted on: Thu, 04/06/2006 - 2:42am
AJSMAMA's picture
Offline
Joined: 06/12/2002 - 09:00

Is there any way you would consider offering (or selling for nominal fee) samples of your product?
We love SunButter in our house. However, I also have thrown away several jars of different versions of IM Healthy Soynut Butter and PeaButter because we didn't like the taste.
I am sure your product is good, but I think you may get more buyers in the long run if you let us taste it without commiting to an entire jar. KWIM?
THANKS!! GOOD LUCK!!

Posted on: Thu, 04/06/2006 - 10:12pm
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi,
I agree with you 100%. It doesn't matter how healthy a product is, it must taste great for people to eat it AND most people want to taste something before they buy it. That is why in-store demos are so important for new companies like mine.
At all my marketing events I give out little 3oz cups of the five varieties so that people can take them home and try the soynut butter again. I would be willing to do a sample box as long as people would pay for the shipping.
best wishes,
eileen

Posted on: Fri, 04/07/2006 - 6:56am
AJSMAMA's picture
Offline
Joined: 06/12/2002 - 09:00

Quote:Originally posted by Eileenmoriarty:
[b]Hi,
I agree with you 100%. It doesn't matter how healthy a product is, it must taste great for people to eat it AND most people want to taste something before they buy it. That is why in-store demos are so important for new companies like mine.
At all my marketing events I give out little 3oz cups of the five varieties so that people can take them home and try the soynut butter again. I would be willing to do a sample box as long as people would pay for the shipping.
best wishes,
eileen
[/b]
I would definitely be interested in the sample box. How much would shipping be?

Posted on: Tue, 09/12/2006 - 12:05am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi,
I have not been able to put together a sample pack yet but just wanted to let you know that the products are now on the shelves in Whole Foods Markets in the Northeast and by October will be in the Mid Atlantic. Hannaford's also carries the soynut butter in their Nature's Place section.
Thanks for your support!
eileen
------------------
Eileen

Posted on: Tue, 09/12/2006 - 7:00am
Momcat's picture
Offline
Joined: 03/15/2005 - 09:00

I would like to see an ingredient list and nutrition info on the website. My kids have other allergies besides nuts. If you are selling to the food allergy crowd, it would be a good idea to check on the potential for cross-contam. with other major allergens such as dairy, eggs and sesame. I'm sure people will ask [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]
Cathy
------------------
Mom to 7 yr old PA/TNA daughter and 3 1/2 yr old son who is allergic to eggs.

Posted on: Tue, 09/12/2006 - 7:05am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi Cathy,
I will do that. Our website is under construction and is definitely void of some critical information. My apologies.
Our products are Vegan, Peanut-free, Nut-free, Gluten-free (organic and kosher).
Thank you for the suggestion!
eileen

Posted on: Tue, 03/21/2006 - 12:32am
DRobbins's picture
Offline
Joined: 07/19/2001 - 09:00

Best of luck to you, Eileen, on your new venture. How will you be selling your product? Will it be sold at local grocery stores (I live in your general area), at whole foods stores, or just online?
I looked at your website, and the labels on your soynut butter are really cute and eye catching. I am concerned that your product seems to be priced considerably higher than similar PB alternatives (other soynut butters and sunflower seed butters), although I do realize that organic foods are generally priced significantly higher than non-organic foods.
Best of luck, and thanks for making available a new nut-free product.
--Debbie
[This message has been edited by DRobbins (edited March 21, 2006).]

Posted on: Tue, 03/21/2006 - 4:17am
jtolpin's picture
Offline
Joined: 05/28/2003 - 09:00

Best of luck, again, with your SNB!
We all know NSpired, or some of us do, so we understand, really...
We, in OUR household, use IM Healthy, SNB, and have for yrs (creamy honey variety).
Would families switch to a different one?
Are more people interested in the 'organic' part of it, or are more people interested in the 'safe for us' part?
Im SURE you've done your research on it. I find it all very interesting.
Can the market stand up with another SNB? (shrugging shoulders -- Im finance, not marketing!)
Good luck though! From a fellow MA'er!
Jason
------------------
[b]* Obsessed * [/b]

Posted on: Tue, 03/21/2006 - 5:27am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi,
Thanks for your good luck wishes! All is going well so far.
I too wish that the retail price did not have to be as high as it is but it is all in the quality of ingredients. I made the decision that being Organic was very important to me and I had to set my business values and stick with them rather than move my business values with the trends of the market(although the trend now is in organics). You won't find me putting "low carb" or "fat free" on the label. It is just real food ingredients and without any tinkering, and the nutritional fact are what they are.
So, unfortunately my decision to offer only organic soynut butter will exclude some people due to price, but I am trusting that others will really appreciate it. The most expensive ingredient is the organic sunflower oil, but it is worth it. I used a non-organic oil in Health Trip Soynut Butter to keep that cost down, but I just didn't want to do that this time around.
All this being said, this soynut butter tastes and looks very different from the competition and it is most definitely due to the ingredients. I really do hope you like it.
The product has been approved for the Whole Foods Markets in the Northeast region, so it should be on the shelf by May. Locally, I sell it at health food stores in Newburyport, MA, Ipswich, MA, Concord, MA, Portmouth, NH and at Wilson Farms in Lexington.
Thanks again and I love your questions. It is excellent feedback.
Eileen [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]

Posted on: Tue, 03/21/2006 - 7:40pm
jtolpin's picture
Offline
Joined: 05/28/2003 - 09:00

Looking forward to seeing it at Whole Foods!
What a bold move!
Jason
------------------
[b]* Obsessed * [/b]

Posted on: Wed, 03/22/2006 - 4:58am
dgood's picture
Offline
Joined: 03/27/2004 - 09:00

We will definitely try it when it becomes avaible in our area. My son is not crazy about the I.M soynut butter, so he's been eating sunbutter most recently.
I try to buy organic as much as I can within reason. For something that your child eats several times a week to everyday, that would be reason enough to buy organic. I think there is a big oganic market out there that is growing everyday. It's also become so much more available in recent years.
Best of luck and definitely keep us updated in regard to where we can purchase.

Posted on: Wed, 03/22/2006 - 10:33am
Yonit's picture
Offline
Joined: 06/24/2002 - 09:00

A few more questions: I'm wondering if the product is also tree-nut-free and, if so, it may be worth adding this to your website, if not to the lableing as well. Most of us avoid both and, sometimes, when a product says peanut-free, but does not mention tree nuts, a red flag goes up.
Also, does the supplier of your sunflower oil guarantee nut-free status as well? Sometimes organic oil producers also make nut oils.
Also, are your products Kosher certified or do you plan on getting the certification? This can open up another niche of the market.
Thanks so much for letting us know about your product. Looking forward to eventually seeing it in the Chicago market.

Posted on: Mon, 03/27/2006 - 2:51am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi there,
I have an allergy statement from my sunflower seed oil supplier so that I am 100% sure there is no contamination. They do clinical tests and take other precautions to ensure this non-allergic claim.
My factory will be certified kosher as well and all of my ingredients are kosher.
The product can be purchased from my website at present, but will be in stores over the next few months. Thanks for your interest and for hanging in there while I get the business up and running.
Eileen

Posted on: Thu, 03/30/2006 - 12:06am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi,
I am sorry but I forgot to answer the question about tree nuts. There are none in this product or allowed in my factory - never will be.
Thank you for your input and I will definitely make that very clear on my website. It will be put on the next round of labels.
The product is peanut free, tree nut free, gluten free, vegan, organic, kosher.
thanks!
eileen
simplefood.com

Posted on: Thu, 04/06/2006 - 2:42am
AJSMAMA's picture
Offline
Joined: 06/12/2002 - 09:00

Is there any way you would consider offering (or selling for nominal fee) samples of your product?
We love SunButter in our house. However, I also have thrown away several jars of different versions of IM Healthy Soynut Butter and PeaButter because we didn't like the taste.
I am sure your product is good, but I think you may get more buyers in the long run if you let us taste it without commiting to an entire jar. KWIM?
THANKS!! GOOD LUCK!!

Posted on: Thu, 04/06/2006 - 10:12pm
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi,
I agree with you 100%. It doesn't matter how healthy a product is, it must taste great for people to eat it AND most people want to taste something before they buy it. That is why in-store demos are so important for new companies like mine.
At all my marketing events I give out little 3oz cups of the five varieties so that people can take them home and try the soynut butter again. I would be willing to do a sample box as long as people would pay for the shipping.
best wishes,
eileen

Posted on: Fri, 04/07/2006 - 6:56am
AJSMAMA's picture
Offline
Joined: 06/12/2002 - 09:00

Quote:Originally posted by Eileenmoriarty:
[b]Hi,
I agree with you 100%. It doesn't matter how healthy a product is, it must taste great for people to eat it AND most people want to taste something before they buy it. That is why in-store demos are so important for new companies like mine.
At all my marketing events I give out little 3oz cups of the five varieties so that people can take them home and try the soynut butter again. I would be willing to do a sample box as long as people would pay for the shipping.
best wishes,
eileen
[/b]
I would definitely be interested in the sample box. How much would shipping be?

Posted on: Tue, 09/12/2006 - 12:05am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi,
I have not been able to put together a sample pack yet but just wanted to let you know that the products are now on the shelves in Whole Foods Markets in the Northeast and by October will be in the Mid Atlantic. Hannaford's also carries the soynut butter in their Nature's Place section.
Thanks for your support!
eileen
------------------
Eileen

Posted on: Tue, 09/12/2006 - 7:00am
Momcat's picture
Offline
Joined: 03/15/2005 - 09:00

I would like to see an ingredient list and nutrition info on the website. My kids have other allergies besides nuts. If you are selling to the food allergy crowd, it would be a good idea to check on the potential for cross-contam. with other major allergens such as dairy, eggs and sesame. I'm sure people will ask [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]
Cathy
------------------
Mom to 7 yr old PA/TNA daughter and 3 1/2 yr old son who is allergic to eggs.

Posted on: Tue, 09/12/2006 - 7:05am
Eileenmoriarty's picture
Offline
Joined: 03/17/2006 - 09:00

Hi Cathy,
I will do that. Our website is under construction and is definitely void of some critical information. My apologies.
Our products are Vegan, Peanut-free, Nut-free, Gluten-free (organic and kosher).
Thank you for the suggestion!
eileen

More Community Posts

Peanut Free and Nut Free Community

create a new community post
Latest Post by absfabs Tue, 11/19/2019 - 11:06am
Comments: 171
Latest Post by absfabs Tue, 11/19/2019 - 11:01am
Comments: 478
Latest Post by absfabs Tue, 11/19/2019 - 10:51am
Comments: 3
Latest Post by william robenstein Mon, 11/18/2019 - 10:35am
Comments: 1
Latest Post by sunshinestate Sun, 11/17/2019 - 1:16pm
Comments: 3
Latest Post by absfabs Fri, 11/15/2019 - 5:32pm
Comments: 2
Latest Post by Italia38 Tue, 11/12/2019 - 2:43pm
Comments: 2
Latest Post by absfabs Mon, 11/11/2019 - 1:23pm
Comments: 3
Latest Post by Italia38 Fri, 11/08/2019 - 12:10pm
Comments: 4
Latest Post by Italia38 Fri, 11/08/2019 - 11:47am
Comments: 6
Latest Post by sunshinestate Thu, 11/07/2019 - 3:43pm
Comments: 4
Latest Post by sunshinestate Thu, 11/07/2019 - 2:48pm
Comments: 7
Latest Post by penelope Tue, 11/05/2019 - 3:44pm
Comments: 12
Latest Post by penelope Tue, 11/05/2019 - 3:35pm
Comments: 13

More Articles

It’s the time of year when holiday parties, and family gatherings can make allergen avoidance more problematic. Whether you celebrate Christmas,...

When love is in the air we can get caught up in the moment and throw caution to the wind. However, if you have a...

Food allergies and sensitivities are on the rise. Almost everyone knows someone who has problems with at least one food. The most common food...

Peanuts and Nuts Can Trigger An Asthma Attack

According to the American Academy of Allergy, Asthma and Immunology (AAAI), more than 3...

The relationship between anxiety and food or other allergy is a complicated and puzzling one. Research has shown that stress can exacerbate...

More Articles

More Articles

According to the American College of Allergy, Asthma & Immunology, over 50 million people in the U.S. have allergies. Today's allergy tests...

The Food Allergen Labeling and Consumer Protection Act of 2004 (FALCPA) addresses the labeling of packaged food products regulated by the FDA....

For people who suffer from anaphylaxis, a severe allergic reaction that can result from an allergy to...

Anaphylactic shock (A-nuh-fih-LAK-tik shok): A severe and sometimes life-threatening immune system reaction to an antigen that a person has been...

In 1963 the American Medical Association designed a special symbol that would alert emergency medical personnel of special medical conditions when...

Finding allergy-free foods for an office potluck may seem impossible, but more options are available than you might think. Eating foods prepared...

One of the most difficult things for a parent to do is determine whether his or her toddler has a cold or a...

You no doubt have your own way of teaching people about your child’s food allergy, a way that suits your temperament, and style of communication....

Reliable peanut allergy statistics are not that easy to come by. There is a lot of available research on food allergies in general but not too...

Most people know that to enjoy whatever food safety accommodations an airline offers they need to inform the airline of their allergy prior to...

A 504 plan* documents food allergy accommodations agreed to by parents and their child’s school. Plans are typically created during a 504 meeting...

If there is a child at your children's school allergic to peanuts, the school probably discourages or may not allow peanut products to be brought...

If you are on a budget, but you need to wear some sort of notification that you have a peanut...

Unless we consciously carve out time for self-care, constant food allergy management can slowly erode our sense of well-being. Signs of allergy-...

Peanuts cause more severe food allergic reactions than other foods, followed by shellfish, fish, tree nuts and eggs. Although there is only a...