Posted on: Sat, 10/14/2000 - 9:46am
anonymous's picture
Joined: 05/28/2009 - 16:42

I have not been on this site since the summer....(darn grad school!), but I hope everyone is staying safe.
My sister sent me the keebler ad from some magazine, I am still trying to call her and find out which. is for their SIMPLY shortbread.........and has a big squirrel covering his eyes, then the ONLY writing for the ad says.....NO NUTS.
It has the "sandies simply shortbread" and at the bottom it says see ingredient statement for allergen information.

I am so impressed.......and will try to call or contact them in some way. Not only is a a really cute ad, but it acknowleges that they CAN, SHOULD, and ARE MAREKTING to the minority!
YEA US! =)
I think we should support this as much as we can!

Posted on: Sat, 10/14/2000 - 10:24am
anonymous's picture
Joined: 05/28/2009 - 16:42

Maybe I'm just tired of baking but I don't like this ad! When I searched out the cookies it said "may contain traces of peanuts, pecans, and almonds". Boo Hiss! Make me a cookie in a nut-free plant please!

Posted on: Sat, 10/14/2000 - 11:36am
DMB's picture
Joined: 02/22/2001 - 09:00

Gavin's Mom--I did the same thing! I thought it was a cute ad--but then there was the warning on the package. I guess the advertisement was geared more towards people who don't like the nuts in the cookie--not really people who are allergic to nuts.
I'm assuming the cookies must be run on the same line as the ones with nuts since they have the "may contain" warning on the label. Too bad!
That reminds me of a time when my mom was so happy because she bought her favorite cookie--Pecan Sandies--without the pecans. She was excited because my son would be able to eat one. Even though it was pecan-free there was still the "may contain" warning. Deanna

Posted on: Sat, 10/14/2000 - 12:26pm
Sandra Y's picture
Joined: 08/22/2000 - 09:00

This ad is a terrible idea. It is totally unethical to advertise NO NUTS in huge letters when the cookie contains (or may contain) nuts. What about people who believe the ad and don't read the package? This is potentially very dangerous. It's disturbing that a major company that should know about the health threat posed by nut allergies would choose "cute" over "accurate."

Posted on: Sat, 10/14/2000 - 1:51pm
PattyR's picture
Joined: 04/12/2002 - 09:00

I think this is a dangerous way to advertise their cookies! I think we need to send some emails. I can easily see people taking that literally and ending up with a reaction. Bad idea!

Posted on: Sun, 10/15/2000 - 4:40am
anonymous's picture
Joined: 05/28/2009 - 16:42

SHEESH!!! You all crucified me on THAT ONE!
I still support it!
1. because it STILL IS ADVERTISING NO NUTS....and whether it marketing to US or an indirect way it is reminding non PA people the importance of NO NUTS
2.) IT SAYS ON THE AD......see label for allergen information!!! MY GOD.....THAT IS WHAT WE HAVE BEEN PUSHING FOR!!!
Really you guys! They ARE LABELING EXACTLY what we have been pushing for.....and second...they are not only labelling it, BUT ADVERTISING the allergen information also!!!
If we want to get ahead.....we need to acknowledge those that are making attempts.
Relax.....its a magazine.........and I still am calling to support it! And being PA myself....sorry, I THINK KEEBLER IS MAKING A GREAT PUSH FOR US!

Posted on: Sun, 10/15/2000 - 5:08am
Sandra Y's picture
Joined: 08/22/2000 - 09:00

Sorry, jdickson, really I never meant to crucify you--I really am upset with the company. Honestly, I just thought the ad was misleading and that it had tricked you. I'm unclear on why you think this is a good thing. They are not marketing to people with nut allergies. The product is not safe for people with nut allergies. They are marketing to people who don't like nuts (there are lots of them). Those people won't mind nut traces. My problem with the ad is that when it says NO NUTS it does get people with nut allergies excited (I certainly noticed it when I ran across it!) but it's actually misleading.
In any case, my sincere apology, I certainly was not directing any negative comment at you--only at the company. There was a thread about this ad somewhere else on the board, and pretty general agreement that the ad could be dangerous. I really don't think anyone here meant to bash you.
Best wishes,

Posted on: Sun, 10/15/2000 - 5:23am
anonymous's picture
Joined: 05/28/2009 - 16:42

I just read this thread and didn't think anyone was saying anything against you, just the ad. I'm sorry you took it that way. I saw the ad not long ago, and also felt a sort of 'rush' at first, then a big disappointment.
[This message has been edited by Lam (edited October 15, 2000).]

Posted on: Sun, 10/15/2000 - 7:06am
anonymous's picture
Joined: 05/28/2009 - 16:42

No....thanks for your responses....I didn't take it personal.........I just feel that because ON AN ADVERTISEMENT the company wrote.......see labelling for allergen information......that is MORE than a step forward. NOT only are they labelling now, but they included that on their advertisement. It says no nuts, and then states to view allergen information.
I think it is a step forward.
My opinion, and I plan to still contact them and tell them I think it is wonderful that they incldued the labelling and the allergen warning on their ad. THAT is what we have pushed for, and they have answered our plea.
Thanks though for your thoughts.

Posted on: Mon, 10/16/2000 - 2:10am
California Mom's picture
Joined: 07/14/2000 - 09:00

Jdickson6, I'm so glad to see you posting again and I do not want you to feel personally attacked in any way. However, I do agree with the others on this one and feel that (edited) summed up the reasons why quite well. Keep on posting, though, when you have the time. I'm glad you raised this issue again, as thinking about it is motivating me to write to Keebler and let them know how I feel.

Posted on: Mon, 10/16/2000 - 3:48am
ajbmommy's picture
Joined: 11/11/1999 - 09:00

I agree with most everyone on this one too. How misleading. It is just unfortunate that some people will think it is in our benefit and thank them for misleading information. Obviously they are not trying to sell this to nut allergic people if they put the "may contain" on the label and proven by the adding see allergy info. on the back. It is false advertising to say no nuts but they really may contain nuts. Bad move Keebler!

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