Breyer\'s / Good Humor

Posted on: Sun, 06/19/2005 - 6:32am
dgood's picture
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Joined: 03/27/2004 - 09:00

I recently wrote to Breyer's explaining to them there is a huge market of people who would buy their ice cream exclusively if they were to separate the processing of their peanut / nut containing ice cream from their other ice creams. I can't imagine why a large company wouldn't consider doing this as they would gain a whole new market of consumers who are often afraid to eat packaged ice cream.

I received this email back from them, but I feel they will need more and more requests until they really get the message. If you have extra time, it would be great to write or call companies like Breyers or Turkey Hill, etc. to try to get through to them.

--------------------------------------------

June 17, 2005

Dear ,

Thank you for taking the time to contact us.

It is Good Humor-Breyers policy that when any of the eight most common allergens (milk, eggs, fish, wheat, tree
nuts, peanuts, soybeans and crustaceans) occur in any of our product (including Klondike and Popsicle brand
products), they will be listed on the ingredient label in plain language.

Most importantly, if any of our products contain any type of nut or nut by-product, it will be listed on the
ingredient panel. We do not use the terms "All Natural" or "Artificial Flavorings" to hide the existence of any
allergens.

We also have special handling procedures for all allergenic ingredients used in our manufacturing facilities. GHB
does not have dedicated production lines in our manufacturing facilities for product containing allergens.
However, we do have a very strict allergen-handling policy. After manufacturing a product with peanuts, the
machine is disassembled and flushed with a hot sanitizing solution for several hours followed by a hot water rinse.
If a product containing a known allergen has been produced, the equipment receives a double process of the
sanitation and rinse process.

We realize this isn't what many would expect from our company so your comments
and suggestions are being forwarded to the marketing department where they will be further analyzed.

Thank you

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