General Mills recently released a line of Betty Crocker gluten free baking mixes. King Arthur Flour is now joining the community with their own line of gluten free “premium” baking mixes.
From a recent company press release:
“We wanted to create gluten-free mixes that would not only meet the same high standards we apply to all of our products in terms of flavor and texture, but also reflect the highest standards of gluten- and allergen-free certification,” says King Arthur Flour Marketing Director Tom Payne. “We’ve brought to bear our more than two centuries of experience in baking and recipe development, toiling in our test kitchen for over two years to combine the best gluten-free ingredients in novel ways that result in gluten-free baking mixes of superior quality, consistency and taste.”
The mixes are produced in a dedicated allergen free facility free of the top 8 major allergens. They are also the only major brand to be 3rd party certified by the Gluten Free Certification Organization. Products include GlutenFree Multi-Purpose Flour for scratch baking, along with seven convenience mixes: GlutenFree Bread, Pizza Crust, Cookie, Brownie, Chocolate Cake, Muffin, and Pancake mixes. Suggested retail prices range from $4.99 to $6.99.
Mixes will be available March 1st on kingaruthurflour.com and shortly thereafter in stores nationwide.
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Ruth LovettSmith is the mother of a child with multiple life threatening food allergies and founder of Best Allergy Sites: an online food allergy directory
and resource guide.
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