SunButter Introduces No-Stir Creamy

FOR IMMEDIATE RELEASE

  • Contact: Dan Hofland
  • Vice President of Marketing
  • SunButter®
  • 701-277-3524
no-stir sunbutter

SunGold Foods, Inc., Introduces SunButter® Natural No-Stir Creamy Sunflower Butter
– A New Convenient, Great Tasting, Peanut-Free Spread

Fargo, ND (February 7, 2011) – SunGold Foods, Inc. introduces a new SunButter®
product to their current line of peanut-free, tree-nut free, gluten-free sunflower butter
spreads: SunButter Natural No-Stir Creamy.

SunButter spreads are a delicious, healthy alternative to peanut butter and proven to be an excellent choice for people with peanut allergies. The distinctive robust sunflower flavor and creamy texture also makes SunButter ideal as a delicious change of pace for snacking and baking. It can be used in a wide range of recipes that call for peanut butter.
SunButter Natural No-Stir Creamy offers the same great flavor and superb nutritional
value as SunButter Natural but with the added convenience of No-Stir. "Like other nut
butters, our current SunButter products separate, with the natural sunflower oil rising
to the top. This requires consumers to stir the product before use, making it less
convenient and potentially messy for kids. To eliminate the product separation, we
developed a new proprietary formulation and manufacturing process that delivers a
rich, creamy texture without having to stir. The new No-Stir product delivers the same
nutritious and delicious flavor that’s much easier to use," states Dan Hofland, Vice
President of Marketing.

Health conscious consumers have also been tapping into the benefits of this protein-
packed sunflower seed spread. One serving offers seven grams of protein, and SunButter
has 1/3 less saturated fat, twice the fiber and more iron than most peanut butters.
Sunflower seeds are also packed with vitamin E and more nutrients than any other nuts
or seeds.

With the prevalence of peanut allergies and healthy eating initiatives on the rise,
SunButter expects sales and distribution to continue to increase in 2011. When asked to
comment on peanut allergies and the new No-Stir product, Dan states, “We are not only
seeing a rise in the incidence of peanut allergies, but also in the awareness of both
parents and schools about the need to find effective solutions. I have long encouraged
parents of children with peanut allergies to substitute SunButter for peanut butter. That
lets their kids enjoy the same types of sandwiches, snacks and treats as other kids with a
taste they love and nutrition thats superior to peanut butter. I’m particularly excited
about the new No-Stir product, because it eliminates the barrier that some parents and
kids have had using SunButter.”

In addition to simply replacing peanut butter in snack and sandwiches, SunButter has a
wide range of recipes and other uses. To get delicious and easy recipes and learn more
about SunButter, go to www.SunButter.com.

A subsidiary of Red River Commodities, SunGold Foods is a Fargo, ND based company
that provides peanut-free, gluten-free and tree-nut free products to consumers. In 2003,
SunGold Foods developed a peanut-free and tree-nut free substitute for peanut butter,
which became known as SunButter. To learn more about SunButter, visit
www.SunButter.com or call 1-800-437-5539.

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