You are right. It is the most moist cake I have tasted without eggs. Both of my kids are allergic to eggs. I have tried every recipe out there for the past 7 years.
A friend of mine told me about this last year and I couldn't believe it until I tried it. My friend learned it from Weight Watchers too. I went and never remembered it.
If you take a yellow butter cake mix from BC then add a 7 up and use butter cream icing, it is terrific. It will also rise like a regular cake and if you are careful it will come out of the pan pretty easy too. I did this for my kids birthday and decorated it with some Cars toys. Everyone thought it was great!
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#1 son - peanuts, tree nuts, walnuts, eggs, every weed, grass, tree, mold, dust, cats, dogs, horses, and has asthma
#2 son - peanuts, shellfish, eggs, every grass, weed, tree, mold, dust, dogs, cats, horses, cows, and has severe asthma