So irritated about EpiPen commercial..have you seen it?

17 replies [Last post]
By MattsMommy on Mon, 06-02-03, 18:09

I was watching Discovery Channel today when a commercial for EpiPen came on.

It shows a boy (about 8 yrs old) playing on a baseball team. His mother narrates and describes how he was stung by a bee, got hives, throat began to close, etc...but that thanks to the EpiPen she was able to stop the reaction while waiting for 911 to arrive.

It also mentions (as an aside) that other things including some food allergies can cause anaphylactic reactions too.

Well..as she's talking it shows many scenes, including a few in the dugout. It shows the little boy EATING A SNACK IN THE DUGOUT...I'll give you one guess what he was eating!

It had PEANUTS in big bold letters on the bag.

Out of all the activities in a dugout, they had to show THAT? And of all snack food, peanuts was the best choice?

So.. here's a company that should MORE than understand the seriousness of a peanut allergy..and I feel as though they trivialized it. It's almost as if...no big deal, a bee sting, a bag of peanuts...don't worry, just inject your child with our product.

I'm mad and irritated and not stating this very well.

Have you seen it and what do you think?

Maddy
Matthew 23 months

__________________

Maddy
Mommy to Matthew born 6/8/01 and Nathan born 2/6/06

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By cathlina on Mon, 06-02-03, 22:44

Sounds like subliminal advertising...

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By Driving Me Nutty on Tue, 06-03-03, 01:27

I haven't seen the commercial but Dey didn't just pick that snack randomly. So I'd have to presume that some Peanut manufacturer or organization contributed to the ad.

[This message has been edited by Driving Me Nutty (edited April 25, 2004).]

__________________

~ Mom to 3 y/o dd (PA>100 CAP RAST and TNA level 3) ~

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By wendysco on Tue, 06-03-03, 02:32

We took our kids to a museum last week,there were tons of activities geared towards very small kids. Right outside of "Sesame Street" was a bus stop and the side billboard had a HUGE PB&J sandwich on it with some idiotic saying like "for breakfast,lunch and dinner". I didn't even want to let my son sit next to the picture. I guess maybe the more appropriate commercial would be if the kid needed his epi right after eating the peanuts. I'm knew to this so my being stunned by that commercial is nothing new lately. I'm amazed at the things I never noticed before the PA diagnosis, all of the advertising (especially in kids programming) that could make an impressionable 2 1/2 year old think that these things are what he should be eating. I hope I can help him understand enough to be safe.

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By joeybeth on Tue, 06-03-03, 16:39

maybe it's just me always wanting to think the best of a situation, but is there the chance that they showed the bag of peanuts in the dugout because peanuts would be one biggie that causes a need for the epi-pen they were advertising?

i know my 7 yr old is playing softball right now and we have had big problems, even during the game. some kids are eating sunflower seeds coated in peanut flour, the concession stand sells roasted/salted peanuts, snickers, etc. even the umpire was eating a snickers bar DURING one of the games while my daughter was pitching. she was licking her fingers and handing the ball back to my child. unbelieveable! my poor bryce was a nervous wreck and could not concentrate on her game at all. she was in tears. (in last night's game the same ump devoured a big container of nachos with cheese sauce during the game...she was eating during a full 3 innings. just gross).

anyhow...it is entirely possible that the peanut industry was in on this commercial and trying to make the point...."let everyone eat their beloved peanuts. just carry your medicine and shut up." but...on the off chance the epi-pen manufacturer was trying to show some other sources of possibly anaphylaxis during the commercial, i just wanted to suggest that possibility. there are peanuts in my daughter's dugout in some form or another during every single game. very disheartening. epi-pens are necessary at the ballpark, for certain.

joey

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By esmom on Tue, 06-03-03, 17:39

I took it as a kid with peanut allergy being exposed...to other kids eating peanuts and the epi pen was the solution if needed.
I could be wrong..

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By Sarahfran on Tue, 06-03-03, 17:40

I haven't seen this commercial, but I've seen a series of print ads--one of a child with a bee sting, one of an adult with a reaction to food cross-contaminated by seafood. I'm glad they're running an ad campaign since it'll bring larger attention to the seriousness of allergies. All of the ads make it clear that the epi-pen is the first line of defense only and that the patient has to be taken to the ER.

In the commercial you saw, I don't think the peanut thing would bother me. First of all, why *shouldn't* he eat peanuts if he's not allergic to them? It's a pretty common food to find in such a situation. Secondly, it's entirely possible that when they filmed for this ad, they hadn't yet finalized the copy for it so they specifically included the prominent peanuts in case the ad became one about a child with a peanut allergy. They probably filmed a whole bunch of stuff and then used whatever suited the final ad copy.

I wonder, however, about the timing of this ad campaign. Did the epi-pen manufacturers decide to run an expensive national campaign now because of the "threat" to their product posed by the new anti-IgE shots that may be available as early as this summer? If people with serious allergies can get monthly shots to diminish or eliminate the seriousness of their reactions, will carrying around an epi-pen be necessary for as many people?

Sarah

__________________

*****ALLERGY ELIMINATOR*****

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By tcperrine on Wed, 06-04-03, 00:20

Quote:Originally posted by Sarahfran:
[b]Did the epi-pen manufacturers decide to run an expensive national campaign now because of the "threat" to their product posed by the new anti-IgE shots that may be available as early as this summer? [/b]

I also saw print ads but not the commercial. I was glad for the exposure. However, I must ask Sarah - what have you heard about the shots??!! Possibly available this summer? I heard everything is still on hold. Anything new?

TIA!
Carolyn

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By Sarahfran on Wed, 06-04-03, 18:55

There was an article in my local paper on Monday about Xolair indicating that it may be available by summer: [url="http://www.sunspot.net/news/health/bal-te.allergy02jun02.story"]http://www.sunspot.net/news/health/bal-te.allergy02jun02.story[/url] (you may have to register to see this)

Maybe this deserves it's own thread. I always assume that I'm the LAST to know stuff like this and I just missed the thread!

Here's the full text:
By summer, allergy sufferers may see a generation of medicines introduced that attack allergic reactions at their source.
The Food and Drug Administration is considering approval of omalizumab, which would be sold under the trade name Xolair, for treatment of moderate to severe cases of allergic asthma. Xolair is designed to block actions of immunoglobin E, or IgE, the underlying trigger of a variety of allergic diseases.

Unlike sprays and pills that treat symptoms of allergic reactions, Xolair can stop the allergic reaction itself. It has shown promise in reducing symptoms of hay fever and suppressing potentially deadly reactions to peanuts or other allergens.

"There will be many of these types of therapies that will be in development over the next several years," said Dr. Thomas B. Casale, director of clinical research at Creighton University School of Medicine in Omaha, Neb. "Our way of treating allergic diseases and asthma will change dramatically."

The goal is to develop allergy medicines that intervene early in the chain reaction that causes allergic disease. Most hay fever drugs on the market target chemicals released late in the allergic reaction, and nasal steroid sprays used by asthmatics reduce the inflammation that results from exposure to allergens.

Xolair has a different target. People who are allergic produce the antibody IgE when exposed to allergens such as ragweed or cat hair. IgE then attaches to mast cells, which release histamines and other chemicals that cause allergic symptoms.

Xolair - jointly developed by Genentech, Novartis and Tanox - is not a drug in the traditional sense but a monoclonal antibody that attaches to IgE antibodies, preventing them from triggering mast cell reactions.

Trial results for Xolair have been favorable. Last week, a federal panel unanimously supported use of the drug for cutting wheezing and shortness of breath in patients whose current medicine does not control these symptoms, making FDA approval all but certain.

In tests, Xolair not only reduced the severity of asthma attacks but the need to take other asthma medications. Studies have shown Xolair also may reduce symptoms of allergic rhinutis, or hay fever. And a study of people with severe allergies to peanuts showed that those treated with a closely related antibody developed by Tanox could eat more peanuts before showing an allergic reaction.

Such treatment could reduce the 50 to 100 deaths a year that occur when people with food allergies are accidentally exposed to peanuts or other allergens.

"For those with food allergies, it is a godsend," said Dr. Louis M. Mendelson, an allergist in West Hartford, Conn. "You can't imagine what a mother goes through when her child goes to high school or college with severe allergies to peanuts or tree nuts. You never know what might be contaminated."

Xolair has limitations. Relief from symptoms does not last long - patients will need to be injected with it every two to four weeks. Treatment promises to be expensive - about $10,000 annually, analysts estimate. That makes it unlikely Xolair will be used to treat occasional hay fever.

Researchers are also investigating whether anti-IgE therapy might be used with traditional allergy shots, in which allergists try to build up tolerances to certain allergens by gradually introducing them into the system of allergy sufferers, said Dr. Marshall Plaut, chief of the allergic mechanisms section of the National Institute of Allergy and Infectious Diseases, part of the National Institutes of Health.

Casale said researchers also are investigating ways to intervene at other levels of the allergic reaction, raising the possibility that development of medications similar to Xolair will drive down costs eventually.

William Hathaway writes for The Hartford Courant, a Tribune Publishing newspaper.

Copyright

__________________

*****ALLERGY ELIMINATOR*****

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By KatiesMom on Mon, 06-09-03, 16:07

About the softball umpire. You should report umpires who eat during the game. My kids are heavily involved in baseball and softball. Eating while umping would NOT be tolerated. Even though kids can start umping at age 12, they are expected to act professionally. And if it's adult umpires who are doing it, they should be reported to the umpire association they belong to. Food allergy or no food allergy, umpires are there to focus on the game, they can't do that while they're eating.

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By Claire on Mon, 06-09-03, 17:36

What made me mad about the epi ad was that they don't explain that the child still needs more treatment beyond the epi pen. How many people are going to know that an epi alone may not be the only thing to do. I guess she did mention that they called 911 but i don't care for it. the ad leads you to believe give the epi and it is all better. i was very mad.
I guess there must be a positive side to the ad and the fact that more people will know what it is but i think the ad could be much better than it is.
Good luck claire

__________________

Claire E Allen

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By virginia mom on Thu, 06-12-03, 22:16

At first I was glad to see the Epi-Pen commercial, if for no other reason than to familiarize other parents with the name of the product. But on the downside, this commercial may make other parents feel that the Epi-Pen is the "antidote" to a reaction - thus making them less vigilant, the feeling being that "peanut allergy can't be all that bad if there is a medicine that will cure any reaction". I'm sure the makers of Epi-Pen think they are helping but are they just muddying the waters?

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By tcperrine on Thu, 06-12-03, 23:42

I just saw the commercial the other night and I am ALMOST positive they did address additional treatment. They claim the Epi-pen is peace of mind (which it is - can you imagine life wiht one on you at all times?!) but that the kid in question (I think it was bee stings) went to the hospital as well.

I THINK.

Carolyn

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By virginia mom on Fri, 06-13-03, 02:17

You're right - I believe that they referred to the Epi-pen as a first line of defense or something like that. My concern is that at first glance, this commercial appears to be a ready "cure" for allergic reactions. While they do make the distinction that it is only a part of treating a serious reaction, how many average viewers will catch that?

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By Driving Me Nutty on Mon, 04-26-04, 02:04

I just saw this commercial on TLC. I am also irritated with the underlying message that "its okay to be around deadly allergens, just use our Epi pen".

I am also curious why Dey is advertising at all. Don't they have the market cornered on this?

__________________

~ Mom to 3 y/o dd (PA>100 CAP RAST and TNA level 3) ~

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By kajc on Mon, 04-26-04, 09:06

I just saw a new Epi-Pen commercial this weekend at my parent's house. I think is was talking about the bee sting anaphylaxis reactions (I'm not sure I couldn't hear it very well), but as they were talking (the voice over), the children were on the beach playing with shellfish (a crab). So, I think the idea was to show an anaphylaxis causing food in the commercial, but not come out and say those foods can cause anaplylaxis. It's entirely possible that they don't wan't to be sued by the national peanut or crab board. Bees can't sue, so maybe they are an easier thing to blame anaphylaxis on.

-Kay

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By klrwar on Mon, 04-26-04, 13:35

I saw the commercial this weekend about the mother w/ an allergic reaction to shellfish. It was a little kid talking who said "my mom has a life threatening allergy to shellfish"...however, last summer when we were eating out "some lobster got in my mommy's pasta and her throat started to close up"...luckily she/we used her epi-pen while my daddy called 911.

I thought it was a very good commercial and was VERY happy to see it. I feel that it will bring about a much needed awareness about the seriousness of food allergies (people hear 911 and they know it's serious), and it will probably get out the message to people who currently don't have an Epi-Pen, but SHOULD (which I believe is the reason behind their advertising) -- there are supposedly a lot more of them out there than you/I would believe - I think the stat is 1 out of 4 or something like that. It can also indirectly encourage those who already have epi-pens to be more diligent about carrying them and getting them refilled every year/when appropriate (the latter another likely reason for their advertising). All of these things are major positives if you ask me.

I really didn't feel that the commercial I saw promised/guaranteed that all would be well as long as you have an epi-pen...I don't even think they explicitly said "everything was okay" in the situation in the commerical...although the "past-tense" tone of the story did that indirectly...

I have not seen the one about the bee sting w/ the bag of peanuts though...maybe it's not as good as the one I saw. I'd love to see one about peanuts and little kids for the Epi-Pen Jr. -- that would REALLY raise awareness.

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By deegann on Mon, 04-26-04, 23:02

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[This message has been edited by deegann (edited February 09, 2005).]

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