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New PB Oreos - Campaign to keep Reg. Oreos safe

138 replies [Last post]
By Cayley's Mom on Thu, 04-04-02, 21:31

Hi Folks

Please click on this link to send your thoughts to Nabisco regarding their new product, Peanut Butter and Chocolate Cream Oreos. Enter your age then select

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By Klutzi on Thu, 04-04-02, 21:41

I've just emailed them! I sure hope they keep Oreos safe!!

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By Colleen's Mom on Thu, 04-04-02, 21:57

I sent my email. I urge all of you that have kids like mine who love Oreos to do the same.

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By Cayley's Mom on Thu, 04-04-02, 22:03

Sent my e-mail. Here's what I wrote:


I am concerned, on behalf of my many American friends with peanut allergy, about this new PB and Chocolate Cream Oreo. Please keep Oreos safe for peanut allergic children! Do not run the new PB Oreos on the same line with regular Oreos. Our peanut allergic children have very limited snack options to begin with, but many schools, day cares, etc, know that regular Oreos are safe for peanut allergic children. Will they check the labelling in the future if a change is required due to cross-contamination with the PB cookies? I don't think all will - and it may endanger the life of a peanut allergic child. Please don't run the cookies on the same line. It could be a matter of life and death. Thank you for your attention to this matter.


I hope we at PeanutAllergy.Com can make a difference!


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By Heather2 on Thu, 04-04-02, 22:27

I think we should point out to them that consumers who deal with food allergies are very brand loyal, we don't price compare or clip coupons the way other consumers do. They will loose a huge client base if they manufacture the pb oreos with the other oreos.

I hope they listen.

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By BENSMOM on Thu, 04-04-02, 22:39


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By katie's mom on Thu, 04-04-02, 23:04

Done! This really makes me sick. How do I explain to my 3 year old that something that was "safe" is no longer safe? I guess my folks will have to drive to Canada to get our oreo stash when they travel to Maine this spring. What a bummer!

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By smack on Thu, 04-04-02, 23:06


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By mamagaona on Thu, 04-04-02, 23:47

Did it. Rebecca, age 7, thinks it's stupid. Enough said.

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By LaurieI on Fri, 04-05-02, 00:38

This makes me so sad. I hope everyone -meils them.

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By wood145 on Fri, 04-05-02, 00:47

Thanks for starting this thread. As I posted previously under the Manufacturers section I emailed everyone in my address book and asked them to email Nabisco regarding the PB Oreos. I've already gotten 4 responses from people that have already fired off an email. If we all do this I think Nabisco will take notice.

Also, I don't recall who mentioned about the brand loyalty but you are absolutely correct. Before the PA I always bought whatever cookies were on sale. Now I just buy the safe ones, regardless of the price.


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By Thomas'smom on Fri, 04-05-02, 01:29

Just sent it!

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By jamieb on Fri, 04-05-02, 01:52


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By Jenna on Fri, 04-05-02, 02:49


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By Munchkin's Mom on Fri, 04-05-02, 02:57

Oh this makes me angry!!

I just sent off my email, and I will be calling as well. I'll also be putting my son on the phone (he's 3 1/2) to ask the rep why they are making his favorite cookies unsafe for him.


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By CVRTBB on Fri, 04-05-02, 03:13

Just fired off my email.

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By dominick'smom on Fri, 04-05-02, 03:17

They have my two cents. Thanks for the heads up!

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By Sue on Fri, 04-05-02, 03:59


Sue in Sunny Arizona

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By Janet Laflamme on Fri, 04-05-02, 12:52

Just finished. I'll clue in family members to send their thoughts as well. Grandma's count on this product!

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By DRobbins on Fri, 04-05-02, 13:30

I just want to remind everyone that regular mail usually has more impact than email, so even if you've emailed Nabisco, sending a letter also (even if it's pretty much the same message as in your email)would be great.


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By Noslo on Fri, 04-05-02, 13:30

Send my email too. Great idea to include Granparents. My Dad was upset when I told him his special cookie time with our son could be coming to an end...they love to split their OREO's together.

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By abers on Fri, 04-05-02, 13:41

Done. Several friends and family are also writing. Here is what my father wrote -- I thought it expressed it nicely:
I was distressed to hear that your company intends to manufacture Oreo cookies containing peanutbutter. Please do not manufacture them on the same factory lines as those used for the regular product.

Manufacturing the new product on the same lines as the regular product would have two consequences, one inconvenient, the other extremely dangerous for those with a potentially fatal allergy to peanut. For those who know of the change, a previously reliable, easily found snack will have to be avoided. For those unaware of the change--this group of course includes children who cannot yet protect themselves--there is a substantial
risk that they will consume small amounts of
contamination and suffer anaphylactic reactions from which they may die.

A company as large and well established as NABISCO can surely diversify its product line without endangering lives.

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By nonuts4me on Fri, 04-05-02, 15:12

I have sent the Email and will tell all of my friends to do the same! Thanks for bringing this to my attention.


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By Corvallis Mom on Fri, 04-05-02, 17:09

This must be "peanut allergy activism day" for me.... four phone calls, two letters, and two e-mails... all before 9:30 am local time!!! [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img] Here's what I sent:

Please carefully consider the production of the new product "peanut butter Oreos" to help keep some of your most vulnerable and LOYAL consumers safe- peanut allergic children. They cannot eat most cookies and snack foods because these foods are made in shared facilities or even on lines which contact peanut products. Therefore, whole families, classrooms, and schools rely upon Oreos to be safe for these children to eat. If peanut butter Oreos are produced on the same production lines as regular Oreos, my family will also have to find an alternative to our favorite cookies. Surely it is possible for a diversified company like Nabisco to arrange to maintain the safety of regular Oreos manufacturing.
I urge you to consider this before regular production begins. If you simply cannot arrange to keep Oreos safe, please do the severely allergic children who love them the favor of clearly indicating that the production lines are shared. Otherwise, a favorite food which used to be safe may be the cause of a dreadful accident. Thank you for your attention to this matter.

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By JoannaG on Fri, 04-05-02, 17:30

Sent my email.
Also called Nabisco (Kraft) Canada yesterday.

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By Cayley's Mom on Fri, 04-05-02, 17:46

This response is great!

OK, think back to last year re:Nestle Canada. The media got involved and the story of the "big bad candy company taking candy from our PA children" made the 6:00 news, and it made the national papers. We are dealing with the same issue here - taking a safe cookie and making it unsafe and thus out of our children's little hands - when their snack choice is limited to begin with.

The media has to get involved in this - it will make a huge difference. Plus, think of the publicity for us. If anyone in the U.S. is willing to contact the media about this issue, please call (edited)or email to set up a more convenient time at Chris PeanutAllergy.Com ). Or, just contact the media directly on your own behalf - whatever you are comfortable with. I feel with Chris's backing, we have a better chance at making this national news.

I feel the Canadian Nestle issue blew the lid off our Canadian plight with food companies, labelling and safety issues - will this Nabisco/Oreo issue do the same for Americans?


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By on Fri, 04-05-02, 17:58

Cayley's Mom, I just sent my e-mail as well.
I'm angry because I just can't believe that someone feels we need a pb Oreo cookie [img]http://uumor.pair.com/nutalle2/peanutallergy/mad.gif[/img]

I truly believe that we, as Canadians, must help our American friends as much as possible with this one because I really believe it was THEIR input last year that got Nestle to change their minds. Yes, Canadians did work hard to get them to change their position as well as different allergy associations in Canada. But to receive e-mails from people in America, who can't even buy Smarties or other Nestle "safe" products, really must have made them sit up and think. And, also recognize us as the strong community that we can be.

Of course, I'll post the response I get from them, if any.

As everyone knows, I've always hated pb, and I just can't imagine a pb Oreo. Yuck.

Best wishes! [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]


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By on Fri, 04-05-02, 18:02

Cayley's Mom, also, excellent that you got a lot of new members to take part in this. I think the Take Action part of the board might seem overwhelming or frightening to a newcomer, but when you look at the people who have posted above, it's mostly newcomers.

smack, did you get any response from Nabisco in Canada?

Best wishes! [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]


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By jh5000 on Fri, 04-05-02, 18:11

Sent mine. Cayley's Mom, thanks for spearheading this!


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By wendy12 on Fri, 04-05-02, 18:32

I've also sent in my two cents regarding their new product. Isn't it wonderful how many snacks there are out there with peanuts?...Not only am I concerned with where they will manufacture these new cookies but I'll also be concerned that my son (who is only two) may someday mistake the p.b. oreo for a safe oreo. Oh well, our list of snacks is shrinking at a rapid rate. Every time we go to the store something else has a may contain warning. I just want to SCREAM sometimes.

Okay, I feel a little better now. Really though peanut butter Oreos?

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By Going Nuts on Fri, 04-05-02, 18:53

I sent my email yesterday.

I called Nabisco this morning, and was told that the new peanut Oreos would be made on dedicated lines. Has anyone else received this reponse? I couldn't help but get the feeling that the rep was really sick of answering this question all day, and just wanted to get me off the phone.


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By Cayley's Mom on Fri, 04-05-02, 19:51

If anyone has actually spoken to a Nabisco rep and wants to share the info with Chris by phone or e-mail, please contact him at 207-766-5292 or [email]"[email protected]"[/email] . I have also sent Chris specific threads (such as the one in the Manufacturer Forum) where Joanne, Heather2, etc, detail their conversations with Nabisco reps.

We're getting conflicting info from them now - we need to know, bottom line, will regular Oreos stay safe? If not, the media needs to know.


[This message has been edited by Cayley's Mom (edited April 05, 2002).]

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By katie's mom on Fri, 04-05-02, 21:07

I called Nabisco today and was read the "form" answer. I did ask if they had considered a dedicated line and was told they are reviewing the possibility but the only way to know will be to call back in the future and ask. I also asked the shelf life of the cookies in the store and was told the
4 boxes I bought were good through mid-May. I was hoping to stockpile but I guess not if they don't have a long shelf life. My mother also called and was given the same "form" answer I was. You could tell the people are reading the information to you. The girl I spoke with did mention they have had many many calls about this issue! So keep up the good work!

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By smack on Fri, 04-05-02, 22:15

Katie's mom,

You could probably freeze them if you wanted to stockpile.

If they start labelling reg.oreo's as "May Contain" in the States and not in Canada....
I wouldn't feel right about giving them any of my money for their cookies.

This just hits a sore spot being Oreo's are a big part of a Peanut/tree-nut allergic child and every kid likes them, and it's one of the safe snacks that all of the parents can buy to bring to our peanut/tree-nut free school.

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By erik on Fri, 04-05-02, 23:04

I added my comments too at the Nabisco web site. I will also write a longer more detailed letter. I also believe sending real letters in the mail will make a big imapct, as it did with Nestle Canada.

I read in the news that you will be producing peanut butter OREOS soon. Will the regular OREOS still be safe to eat? I have a peanut allergy, and want to check if the regular OREOS will continue to be made in a peanut-free environment.

If regular OREOS will have a risk of cross-contamination of peanuts, this will prevent peanut allergic individuals from purchasing them, and they will be banned from peanut free schools & classrooms.

My question is will the production of peanut OREOS be on a dedicated line so that regular OREOS will be safe, or will regular OREOS now be off-limits for peanut allergic individuals.

I urge you to continue to make regular OREOS in a peanut free environment as those with nut allergies are limited in the selection of foods available to them. As well, if regular OREOS are no longer safe, your sales will drop as the thousands of North Americans with nut allergies will no longer be able to buy this product, or have it in their homes, or take it to their classrooms.

Thank you.

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By Renee111064 on Sat, 04-06-02, 02:33

I too sent my letter to Nabisco. Hopefully they will listen to the plight of our letters and keep dedicated lines. My son won't touch a home made cookie so we're doomed if they don't stay dedicated.

best wishes,

Renee [img]http://uumor.pair.com/nutalle2/peanutallergy/wink.gif[/img]

[This message has been edited by Renee111064 (edited April 05, 2002).]

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By MRJ on Sat, 04-06-02, 04:09

I haven't been on in a long time. ( and I had to reregister, cause I forgot everything )Just stopped by to check in and saw this awful news! Sent an email to Nabisco. Keeping our fingers crossed here. I don't want to have to tell my son that these cookies are not safe now!

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By nuconnexions on Sat, 04-06-02, 04:21

I just sent my e-mail, expressing my hopes that Nabisco, as one of the more allergy-aware companies, will continue to use good manufacturing practices to keep the traditional oreos safe. I also emphasized the impact on not only those with the allergy, but also their families and school mates who try to maintain a safe environment for those with PA.

Steve Kinsley, RD, MCNE

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By supermom1023 on Sat, 04-06-02, 07:53

I get very emotional when it comes to my pa daughter and that seems to carry over in the way I express my concerns over pa issues. This is what I wrote to Nabisco.


We are the parents of a beautiful little girl with curly blonde hair and big blue eyes. Her name is Sara. When she was almost 3 we found out that she is deathly allergic to peanuts. Over the years we've watched sadness cover her little face many times because she couldn't have something to eat that other kids were eating. It's a long hard battle to find safe foods for her where she doesn't feel left out or different. Oreo cookies have been a true blessing in helping us with snack time. Everyone we know knows that Oreos are safe but you are limiting our choices of safe snacks by making a peanut butter oreo. PLEASE...don't produce your new Peanut Butter Oreos on the same lines with regular oreo's and better yet, don't even produce them in the same facility. One little mistake on your part could kill our daughter or any other peanut allergic child. Do you really want to be responsible for a child gasping for breath trying to hold onto his or her life? The life of a child is worth much more than your bottom dollar any way you measure
it. Please keep Sara safe.

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By DRobbins on Sat, 04-06-02, 16:11

Quote:Originally posted by Going Nuts:
[b]I called Nabisco this morning, and was told that the new peanut Oreos would be made on dedicated lines. Has anyone else received this reponse[/b]

Amy, this is exactly the opposite of what I was told by a Nabisco representative. She had to go check with her supervisor and other people and then call me back to give me the answer, so I really felt that what she told me -- no separate facility, no separate production line -- was accurate. OTOH, a friend who actually saw the original FAAN newsletter with the information told me that Nabisco claimed in the newsletter that regular oreos would still be safe.

However, I doubt that Nabisco's definition of "safe" would be the same as mine: PB version produced and packaged in a separate facility from the regular Oreos. I suspect that Nabisco would feel that cleaning the equipment would make the product safe.

The representative I spoke with told me that Nabisco would only label as "may contain" (or some other type of warning) if they were unable to avoid cross-contamination for some reason. Since this relies on them *knowing* that the cookies were cross-contaminated before there's any warning label at all, I think we're also looking at a lack of appropriate labeling, as well as a product we can't use any more. So anyone new to PA who hasn't read this info about Oreos may only find out that the cookie isn't safe after a reaction occurs. How very sad, because this cookie is so popular, this type of accident is bound to occur.

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By Mookie on Sat, 04-06-02, 17:06

Sent off my email! Hope it works!

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By Munchkin's Mom on Sat, 04-06-02, 19:03

I sent two emails. The following is the response I received to one of them:

Thank you for visiting our web site!

Before changing any product or flavor significantly, we conduct extensive testing with consumer groups.

- Changes made only if majority of participants respond positively

We will forward your comments.

Please add us to your bookmarks, and visit us again!
Reply To: [email][email protected][/email]

Why is it so difficult to find allergy information on specific products on your web site?

My 3 1/2 year old son has a severe, life-threatening allergy to peanuts. Up
until now, he has been able to eat Oreo cookies and LOVES them. It is one
of the few treats he can eat. However, I heard that Oreo's will now have a peanut butter variety.

May I just ask why? Granted, I understand that individuals with severe food allergies are probably very low on your priority list because they are in the minority.

However, why would you take a product that many allergic individuals are already eating, and then make it unsafe? I may be only one customer out of hundreds of thousands, but I can assure you I won't be purchasing any more Oreo's if you are indeed now making a peanut butter version.

I am wondering how to tell my son why he can no longer eat Oreo's. Please tell me exactly why your company chose to make this, one of his very favorite treats, unsafe for him, so that I can explain it to him.

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By Chicago on Sun, 04-07-02, 14:39

Sent my e mail and will ask others to do so too.

Frankly, thinking as a non PA person I think the new flavor sounds gross. But perhaps years of evil thoughts about peanuts have taken their toll...

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By arachide on Sun, 04-07-02, 14:53

Hi folks. Long time no see. Just wanted to return the favour to all the American members who helped contact Nestle last year. My email to Nabisco is sent.

(PB Oreos? Sounds mighty unappetizing to me...)

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By Going Nuts on Mon, 04-08-02, 01:15

Welcome back, Arachide! We missed you!


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By Colleen's Mom on Mon, 04-08-02, 14:20

This is the reply that I received to my email:

"Thanks for visiting our web site. We appreciate your interest in our Nabisco products.

Nabisco products are not routinely produced on dedicated lines, and our production schedules are subject to change. If a product is produced on shared equipment, every reasonable precaution is taken to avoid contact with the eight major allergens recognized by the FDA--wheat, soy, peanuts,tree nuts, milk, eggs, fish, and shellfish.

Should cross contact with a food allergen in our production environment be unavoidable, appropriate labeling of the food allergen is implemented. When appropriate, allergen labeling is used in addition to, and not in place of good manufacturing practices.

Please add our site, [url="http://www.Nabiscoworld.com/,"]http://www.Nabiscoworld.com/,[/url] to your bookmarks and visit us again soon!"

[This message has been edited by Colleen's Mom (edited April 08, 2002).]

[This message has been edited by Colleen's Mom (edited April 08, 2002).]

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By on Mon, 04-08-02, 14:54

As I continue to think about this one, it just ticks me off further! Here is another example of a large American company that owns the same company here in Canada that produces Oreos. However, our Oreos will probably remain either "safe" or labeled as "unsafe".
I quite frankly don't understand it. If the Canadian subsidiary of a large American company is able to label or even run products on dedicated lines for say a 10th of the population of the U.S. what the hell is wrong with the American corporations? Seriously! [img]http://uumor.pair.com/nutalle2/peanutallergy/mad.gif[/img]

I'm now beginning to wonder if it has something to do with government labeling and manufacturing practices and if by contacting, I guess, the FDA in America, and CFIA in Canada, we could get the answer to this question that continues to boggle my mind.

If you're doing things *right* in Canada, why can't you do it *right* in the U.S. where you have ten times as many customers? It just doesn't make sense to me.

What further enangers me is that the Nabisco line of cookies here (Mr. Christie's) are the only "safe" cookies that I have found for PA people. Dare are not safe. And, as with Smarties, (although I can't remember having Oreos as a child, but then please remember my age [img]http://uumor.pair.com/nutalle2/peanutallergy/tongue.gif[/img] ) , what child shouldn't be able to eat an Oreo?

I still have to contact Nabisco Canada and will post my response from Nabisco U.S. as soon as I get it. If it's like the one from the person who posted above me, I'll remain angry as all hell! [img]http://uumor.pair.com/nutalle2/peanutallergy/mad.gif[/img]

Best wishes! [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]


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By Lam on Mon, 04-08-02, 15:42

My question is (along with some other people): Who determines, or what criteria determines "cross-contamination" at Nabisco?

They admit that they don't use dedicated lines, so to me that means they should label everything "may contain" or "made on shared lines" etc. - but maybe they think their cleaning practices are "good enough" so they don't label.

Do *I* think that's "good enough"? Not really, but we have used Nabisco products with no problem so far - thankfully. (That's not to say we will continue, though!!)

I guess I would like to know exactly what we're dealing with: shared or dedicated lines, made in, or may contain, or PERFECTLY SAFE! (That must be too much to ask.)

Take care,

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By on Mon, 04-08-02, 16:51

Although other members are contacting Nabisco Canada as well, here is the e-mail that I just sent them at [url="http://www.nabisco.ca"]www.nabisco.ca[/url] I'll post a response when I get one:-

I have two
inquiries. I am the parent of a severely peanut allergic 6 year old.
We have recently heard that Nabisco U.S. is planning to make a peanut
butter Oreo cookie. I am wondering if this is a possibility also in
Canada? Also, recently, when shopping, I came across a package of
Peanut Butter Chips Ahoy cookies. In the past, I have always been
informed that there is a concrete barrier dividing your plant (on
Lakeshore Blvd. in Toronto) between the part of the plant that has
peanuts and the part that doesn't. Is this still true? Does this mean
that the Peanut Butter Chips Ahoy are manufacturered in a totally
SEPARATE part of your plant? Or, if not, are they run on dedicated
lines? Is there a potential for cross-contamination with regular Chips
Ahoy cookies? As you may be aware, Mr. Christie's are the only "safe"
cookie for PA individuals to consume and we hope that you will continue
to be so (I know that some of Peek Frean cookies are "safe"). I would
really appreciate your response as we are greatly concerned about both
Also, I do have to say that the labeling for the Peanut Butter Chips
Ahoy is not as *good* as it could be. If you were a *normal* shopper,
which unfortunately you can't be when you have a child with a food
allergy, you would easily grab one of the Peanut Butter Chips Ahoy bags
by mistake. The Peanut Butter part isn't *out there* enough. Thank-you
for your time and consideration.

And, my apologies, as you can see, it also involved the *issue* of the pb Chips Ahoy cookies I just recently saw.

Best wishes! [img]http://uumor.pair.com/nutalle2/peanutallergy/smile.gif[/img]


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By BENSMOM on Mon, 04-08-02, 18:45

Here's the response I got to my email. Not very encouraging:

Thanks for contacting our Web site!

If peanut is included in our product it will be listed in the

We are working on listing fod allergens in plain English terms.

Note that formulas may change and the best source of information is the
ingredient line.


So they didn't say whether or not they'd be on dedicated lines. And what do they mean by "if peanut is included"--do they mean cross-contamination?

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By Joanne on Mon, 04-08-02, 20:00

I just spoke to Nabisco and the executive representative I spoke to said she had talked to the QA (quality assurance) manager responsible for Oreos and that at this time the peanut butter oreo will not be made on the same line as the regular oreo. According to her, Nabisco would label for cross-contamination if a product is made on the same production line as peanut containing products.

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