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Kellogg's Pop Tarts - new Peanut Butter flavors

I'm not sure if this has been posted or if I'm posting in the right section, but I wanted to share.

My DD6 is allergic to peanuts and tree nuts. Pop Tarts are sometimes our go to breakfast when we're in a rush and are on her safe list at school in case she needs food from the cafeteria in an emergency. I grew concerned the other night when I saw that Kellogg's was going to begin offering 2 different peanut butter flavored Pop Tart options. So, I reached out to Kellogg's and this was the reply I received.

"We are so glad you took the time to connect with us on behalf of your daughter. Your interest in {Pop-Tarts Gone Nutty!™ toaster pastries is appreciated and we are happy to share more information about our allergen practices with you.

There is no need to worry about any type of nut allergy in the non-peanut flavors of Pop-tarts. The peanut butter pop-tarts are made in an entirely different facility from our current flavors. We take great care to declare the presence of any common allergenic ingredients known to cause serious adverse reactions.

We understand and share the concerns expressed by consumers who are affected by food allergies. We have been one of the leaders in the food industry in devising manufacturing processes to reduce the risk of allergens contaminating allergen-free products. All of our product packages label the top eight allergens (i.e. peanut, tree nut, cow's milk, egg, soybean, wheat, fish and shellfish) in a separate box directly below the ingredient list on the Nutrition Facts side panel. Because product formulations can change at any time, we encourage our consumers to check the ingredient statement on each package they purchase for the most up-to-date information on the ingredients contained in that product.

Thank you again for reaching out to us. We hope this information answers your question completely. If there is anything else we can help you with, please contact us again by calling 1-800-962-1413 . You can also visit us online at www.kelloggs.com to learn more about our foods and determine which ones would work best for you and your family."

In any event, I wanted to share and hope this isn't duplicating info already posted.

By Chantel Donnan on Fri, 05-17-13, 23:41

Bravo to Pop Tarts for realizing the severity of peanut allergies and labeling clearly and making their products accordingly! This is the sort of attitude that food companies will have to adopt in the coming years, or else risk going down!

Thanks for sharing!

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